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Research papers

The structure chart

Our experiments have led to the formulation of a "structure chart", which effects an innovatory integration of qualitative and quantitative research, producing a harmonic yet distinctive interpretation of . "realistic" data (functional and...

Catalogue: ESOMAR Congress 1987
Authors: Camillo Dagradi, Bruna Spataro, Laura Frontori
September 1, 1987
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Citation

Dagradi, Spataro and Frontori (1987a, September 01). The structure chart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-structure-chart


Research papers

The launch of the Harmony collection in Italy

This paper shows the possible application to certain publishing sectors of some Market Research methodologies already tested in the Marketing of consumer goods. In this particular case, the Market Research programme carried out before launching the...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Guido Colonna, Arnaldo Aisa, Camillo Dagradi
June 15, 1981
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Citation

Colonna, Aisa and Dagradi (1981a, June 15). The launch of the Harmony collection in Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-launch-of-the-harmony-collection-in-italy